Can you blog without a niche?
For me, this has always been my biggest blogging related question.
I’ve heard both ends of the argument. Some people are absolutely all about the niche, while others say it’s unnecessary.
And guess what?
I’ve finally made the (fairly obvious) conclusion that both these perspectives are right.
You can absolutely blog successfully with a niche.
BUT you can also blog just as successfully WITHOUT a niche.
It really just depends on what kind of blog you want to have, and how much time you can give to your growth.
If you’re short on time and want to be the go-to resource for a certain topic, blog with a niche.
If you have the time to experiment with your content, and you enjoy writing about multiple topics, that’s also totally a-ok.
As long as you’re consistent and intentional with your blog and your time, chances are, you’ll find success with both avenues.
If you’re still not convinced that blogging without a niche is possible for you, I want to introduce you to 7 successful bloggers who blog WITHOUT a niche.
If they can, why not you?
And, if you really want to skyrocket your success with blogging without a niche, be sure to stick around to the end of the post where I’m going to share the “secret” to blogging successfully without a niche (or, at least my “secret”).
If you’re resisting defining a niche for yourself, I think this tip will really help you out (I wish someone would have said it to me last year when I was struggling so much with this question).
Also, feel free to skip to the end of the post, if you just want the tip that you can take action on! 🙂
Please note: This post may contain affiliate links, which means I make a small commission if you choose to make a purchase through one of my links at no extra cost to you.
Top bloggers who blog without a niche
1) Helene In Between
Probably the best example of a blogger who blogs without a niche, Helene In Between is the first place I recommend going if you want some inspiration on how to blog without a niche.
In fact, Helene has stated multiples times in her posts how much she believes in bloggers’ abilities to blog successfully without a niche.
She has posts on her blog that relate to travel (probably her largest area of focus), but she also posts on blogging, Instagram, and she even has some personal blog posts that just discuss her feelings, thoughts, and beliefs (I LOVE that she does this, because there are so many bloggers out there that tell you not to do this).
Don’t let someone tell you that you need a niche to blog. Helene in Between is proof that you don’t.
2) Cupcakes and Cashmere
Cupcakes and Cashmere has grown a lot since I first started following Emily Schuman, but even when the blog was predominately a style blog, you would still find posts that dealt with entertaining, beauty, food, and home decor.
Remember: style is something that can be applied to multiple areas of life. For example, on Cupcakes and Cashmere, the fashion posts are always super feminine and classy, which you’ll often also see reflected in the home decor style, for example.
If you want to be a lifestyle blogger with a primary focus on style, let people fall in love with your general style. That way, you can then apply that same style aesthetic to multiple topics.
Cupcakes and Cashmere proves that this can work.
3) The Skinny Confidential
If you’re a blogger and you’re not obsessed with Lauryn Evarts of The Skinny Confidential, then it’s time to get on board, because she’s the ultimate example of how you can create a brand for yourself to help you blog without a niche.
Lauryn talks about everything from life hacks, to beauty, to health and wellness, and she even dives into more taboo topics like boob jobs and sex.
It is important to note that I have heard Lauryn talk about how she started with a niche to help hone in on her audience, which just proves that there are multiple paths to blogging without a niche. You can start specific and then go broad, but there are also examples on this list of ladies who have started broad and stayed broad.
Don’t fall into the trap of thinking there is one set way to blog. There are always multiple avenues to success. It’s all about finding the one that works best for you.
4) The Everygirl
I know The Everygirl isn’t a personal blog, but I wanted to include it in this post because it’s probably the resource that I use the most to help inspire me when it comes to blogging without a niche.
I mean, just take a look at the posts on the homepage. There’s everything from personal essays, to beauty posts, to shopping guides, and really, everything in between.
I know we all don’t have large teams of content creators like at The Everygirl, but this platform’s ability to serve content to so many different people proves that there’s demand for content platforms that address a wide variety of topics.
5) Coming Up Roses
Erica of Coming Up Roses is a blogger I came across recently, and I love that she’s one of those bloggers who’s still relatively new to the scene and she’s killing it. (by “new” I mean she hasn’t been blogging for 10+ years)
It drives me crazy when a list like this only includes bloggers who have been blogging for 5+ years. We want to know that bloggers today can be successful without a niche, right?
Coming Up Roses is proof that it can! You’ll find posts on fashion, beauty, travel, blogging, life updates, reading lists, packing tips, motherhood, productivity, and just general things that Erica is loving.
If you’re looking for inspiration from a blogger who truly does it all, make sure you check out Coming Up Roses.
6) The Confused Millennial
If you haven’t discovered The Confused Millennial yet, now is the time to check it out.
While the audience of this blog is very defined (i.e. millennials), the topics that are covered are vast.
Rachel chats about saving money, blogging, DIY projects, pregnancy, meditation, product reviews, and again, just general things she’s enjoying. Again, the topics are broad, but they all apply to millennials.
She proves that you don’t have to pick just one topic in order to have a successful blog. You have to be passionate about what you’re talking about, and you’re off to a good start.
7) The Millennial Miss
Once again, Chelsea of The Millennial Miss may have a defined audience, but she still chats about multiple topics.
One day you’ll come across general lifestyle advice on her blog, while in the next post, she’ll focus on making the perfect salad.
Yes, you really can be that broad with your topic selection. As long as you’re providing value in both style of posts, you’re setting the right foundation for your blog.
Important things to keep in mind about these bloggers who blog without a niche
There are about a billion things I could say about why/how these bloggers are having success blogging without a niche. It goes without saying they’ve all had to work hard to get their blogs to where they are, but there are two main points I want to address:
1) These bloggers might not have a niche, but they do have an audience in mind.
It’s not as if they’re writing for millennial women in one post, and then in the next post writing for the 40 year old man looking for home renovation tips.
They know who they’re talking to, and even though there are multiple topics discussed, they’re all relevant to a certain type of person who likely has similar interests.
This seems pretty obvious, but if you’re considering blogging without a niche, you’re going to want to keep this in mind when deciding on what topics to write about.
2) Some of these bloggers did start off with a more defined audience, and then only started to blog without a niche once they had built up an audience of loyal readers.
I can’t gloss over this without feeling like I’m misleading you.
Having said that, though, as I mentioned previously, while some of these bloggers started off more specific with their topics, there are also a handful of them who have always blogged without a niche and have had success with it (i.e. Helene in Between is an excellent example). Remember: there are so many possible paths to growing a successful blog.
If you want to blog without a niche, in my opinion, there are two primary ways to go about it.
Let me share:
How to successfully blog without a niche
1) Make people fall in love with you/your brand (THE INFLUENCER ROUTE)
This is the route that all the bloggers above have chosen.
This route takes more time to build up your loyal audience, but if you dream of landing sponsored posts and building an Instagram following, you’ll likely have success with the influencer route.
In other words, you have to put yourself out there, and be the star of your content. You’re growing an audience of people who trust you and your opinions.
I’m not going to specifically go over how to make this route work since this isn’t a route I’ve chosen for myself, but the key takeaway here is that you need to build a brand and a following of loyal fans who love something that you offer (i.e. inspirational content, product recommendations, relatable stories, actionable tips, etc.)
However, if you’re someone, like myself, who doesn’t necessarily like being the centre of attention, there’s another way you can build a successful blog without a niche.
2) Create valuable content that people are searching for (THE INTERNET MARKETING ROUTE)
This route tends to get a bad reputation, and I didn’t include examples of people who have built blogs with this method, because a lot of the bloggers who have monetized this way aren’t as well known since they’re not typically “influencers.” (for an example, though, Carly of Mommy On Purpose is a good example of a successful blogger who blogs without a niche, but who also isn’t an influencer)
With this route to blogging without a niche, you’re relying less on your ability to get people to fall in love with you and your brand, and you’re more so creating content that you know people are looking for and monetizing off of that.
In other words, this method is less about sponsored posts, and it’s more likely that you’re monetizing off of things like ads and affiliate marketing.
In addition, this method is likely much more traffic based, meaning if you want to build your “no niche” blog without an “influencer” component, you need to have a traffic strategy in place.
Personally, for me, this is where my “secret” to building a “no niche blog” comes in.
The secret to building a “no-niche blog”
This really isn’t too much of a “secret”, but if you’re wanting to grow a blog that doesn’t have a niche, but don’t necessarily want to become an “influencer,” Pinterest is where you should spend your time.
Rather than spending hours scrolling through Instagram trying to get followers, use that time mastering Pinterest so you can get traffic.
In particular, write content that specifically does well on Pinterest.
Pinterest has so many interesting topics and subjects that people are searching for. From makeup tips, to food posts, to productivity hacks, Pinterest has made building a blog without a niche easier than ever, because you can target so many people without necessarily having to build a relationship with those people.
I know it can be scary to hear someone say to write “one-off” content that doesn’t build a relationship with a reader, but I strongly believe if you want to be a successful blogger without a niche, and you don’t necessarily want to be a influencer, focusing on bringing in traffic through content is the way to do this.
Where can you learn more about Pinterest?
In my nearly two years of blogging, I’ve been very particular with where I spend my money.
I am definitely a budget blogger who likes to learn things on her own.
However, once I realized how valuable Pinterest could be to me and my traffic, I knew I had to invest in a resource that could go beyond the basics of Pinterest.
I decided to try out Making Pinterest Possible by Ana of The She Approach, and absolutely LOVED it! (and this is coming from someone who typically finds most ebooks/courses to be super basic and non-essential).
It’s only $35, and my Pinterest traffic picked up almost immediately once I started implementing Ana’s tips. In fact, here’a a little graph of my traffic between November 2018 and the end of January 2019. You’ll notice my traffic increased by 200% compaered to the previous three months!
I don’t want to make this post a sales post, because I know how frustrating it can be to be bombarded with everyone telling you that you need a certain course or ebook to be successful with blogging.
You absolutely can figure everything out on your own, because let’s be real, it’s not as if blogging is rocket science.
Having said that, if Pinterest is stumping you (like it was for me), and you want to grow your blog traffic, I really think Making Pinterest Possible is one of the best Pinterest resources out there (not to mention you won’t need to spend an arm and a leg to give it a try).
Learn more about Making Pinterest Possible here.
And feel free to check out these two previous posts that I’ve written to help you with your Pinterest traffic:
This post is getting a bit lengthy, so I’ll think it cut it here.
I’m just very passionate about this topic because I know I’ve fallen into that trap of thinking there’s only one way to blog, and I don’t want you to fall into that trap too.
Blog with a niche, or blog without a niche. Both are totally possible for success!
Let me know in the comments below: do you thinking blogging without a niche is possible? Have you ever fallen into the trap of thinking there’s only way to blog in order to have success?
And, if you found these tips helpful and would like to chat further about blogging and business, I’d love to have you as part of my newsletter. I only send emails once a week, max 🙂 (I get so bothered by emails from bloggers that don’t provide any value, so if you’d like a sample of the kinds of emails I send without having to subscribe, check out one of my emails here. There’s a good Pinterest hack in there even if you decide not to subscribe)
If you found this post helpful, feel free to share this image below with your Pinterest followers. It’s always appreciated! You all rock 🙂