If there’s one social media platform I know better than any other, it’s definitely Instagram. I try to use other platforms of course, but my heart always comes back to those tiny little squares of visual delight. Yup, I’m that girl who will awkwardly try and capture Instagram worthy moments in public (#noshame). Unfortunately, though I’ve recently noticed a lot of people are hating on my favourite platform, whether it be because of the algorithm, spam, shadow banning, or just plain frustration with gaining any traction on it.
And I get it.
Instagram can be frustrating for all those reasons. However, I think we all have our strengths when it comes to using social media, and for me, at this point in my blogging journey, Instagram is where it’s at.
So my point? Because I spend a hell of a lot of time on IG, I think I’ve gained a pretty good understanding of the mistakes I see people making all the time when trying to build their following. A lot of the little tricks and tips I list below I didn’t get from someone else. They’re just little things I noticed on my own journey. I know what you’re thinking, though: Who is this chick? Her following isn’t that impressive. Why should I listen to her suggestions?
And you would be absolutely correct in that observation, but what I can tell you is I grew my following to over 1K followers in less than 28 days, and I continue to grow daily (I took a recent vacation where I didn’t touch Instagram for a week and my numbers dropped significantly, and I’ve still been able to get my following back up over 1K).
So with that being said, I want to help people fall back in love with the platform, and I’m going to do that by sharing the six biggest mistakes I see people make when trying to grow their account. If you’re doing any of the things listed below, hopefully changing something will help you fall back in love with my beloved Instagram. Let’s give it a try, okay?
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Mistake #1: Going on Instagram follow sprees
This is probably the biggest and the most common mistake I see occur. I’ll look at a profile and see that the account has 500 followers. Ok, nothing wrong with that, but then I’ll look over and see their following 5000 accounts. Five thousand?!
Please don’t do this. Please.
The whole point of following accounts is to gain inspiration, motivation, and entertainment from them; it’s not simply for a follow back. If we all just followed each other back there would be no point to Instagram. You only want to follow those accounts that truly interest you.
Now, I’ll be real with you guys here: sometimes I will follow an account because I think they could be my ideal reader, not necessarily because I’m interested in their content. I use my follow as a little friendly wave, saying “hey there, come on over to my profile, I think I have some content you might enjoy.” Sometimes they do follow, and sometimes they don’t. If I engage with them and still don’t receive a follow then I assume they’re not interested in my content. At this point I will unfollow, because we’re probably not the right match for each other. However, if they do follow back then I take that as I just made a connection with someone who I can hopefully serve valuable content to.
Basically, there are three types of accounts you follow
1. Those you follow because you want the follow back (i.e. your readers/customers/clients)
2. Those you follow because you’re a fan of and they inspire you (with no expectation of a follow back)
3. And those you follow because they have similar messaging to you. The hope here is that through engagement and forming a connection with those similar accounts, they may help promote your content to their community (assuming you return the favour!), plus you make a new friend 🙂
Note: please don’t follow people, have them follow you back, and then unfollow them, especially if they’ve been engaging with you. The only time I’ll do this is when I realize an account’s interests don’t align with the content I’m providing. Your follows are currency; spend the currency, but make sure you budget for what has true value for you. And again, make sure not to use your follows as your sole currency for growth. Yes, some growth comes from following, but the majority of it is going to come through your efforts with engagement.
Mistake #2: Following unrelated Instagram accounts
This mistake ties into the last one, and it’s a mistake I still make on occasion. When somebody follows me and I like their account, I feel inclined to follow back, naturally. And sometimes this is okay, but when you start following too many completely random accounts, I really think it starts confusing Instagram.
What do I mean by this?
Well, Instagram is not a human being. We know this, of course, but I think we often forget it’s the algorithm that determines how often our account appears to potential followers. Why does this matter? Because knowing that the success of your Instagram is in the hands of an algorithm means you have to make it as clear as possible to the algorithm what kind of IG account you have.
What’s one way to do this? Make sure you’re following accounts within your own circle. If you do this, it increases your chances that Instagram will suggest your account to other IG users as a similar account. For example, you know when you follow a new account and then below a list of “suggested” accounts appears? Like this:
You want to be included in that “suggested” list. How do you get on that list? In my experience, you need to follow and engage within your circle of potential followers. Following a bunch of fitness accounts when you run a bakery probably isn’t going to do you any good, while following fellow bakers, food bloggers, and local bakeries will do you good.
When you go to a new account, at the bottom of the bio, you’ll see “Followed by…” and then a list of all those your following who also follow that particular account. You want to make sure that number is relatively high. How high depends on how large your account is, but at least make sure 5 other accounts you follow also follow that new account. This ensures your following within your own circle and increases your chances of being suggested as a new account. Here’s a screenshot of Rachel’s Instagram of The Confused Millennial. Our accounts aren’t exactly the same, but they’re similar, meaning that “followed by” number is relatively high (on an unrelated note: I highly recommend checking out The Confused Millennial. I’m obsessed with her content!)
Mistake #3: Not posting consistently on Instagram
This is an obvious one and you’ve probably heard it before, but you really do have to post consistently on Instagram. And no, I don’t mean three times per week. I mean once every day at minimum. I know for some that might seem overwhelming, but if you really want to grow your following on Instagram, the whole point is to step up your visual content, and that means taking pictures. Remember, you can always make quote graphics, take multiple shots of the same thing at different angles, or even do some reposting (just make sure you either ask permission or give credit).
If you’re struggling to find content to post and you really want to take your blog/business seriously, consider signing up for a styled stock photography account.
No, stock photography doesn’t have to mean cheesy, generic photos. You can find beautiful stock images that fit within your brand, that will help you post consistently, and will save you a ton of time! If you’re looking for gorgeous, feminine styled stock photos at an affordable rate, I highly recommend The Styled Stock Society
This is my personal favourite source for pretty feminine stock photos that are perfect for Instagram. You’ll have immediate access to 600 photos, with 50+ new images being added each month, and unlimited downloads. Here’s just a preview of the kinds of images you can start using immediately if you sign up:
Pretty, right? Trust me, if you start using these photos, you’ll start seeing the likes and follows rolling in on your Instagram account.
And remember, if you’re really serious about your blog/business, investing money is sometimes necessary. In this case, if you’re struggling to post consistently and you want a beautiful Instagram feed that will help grow your business, it is absolutely worth it to sign up for a stock photo membership.
Mistake #4: Not engaging/liking the wrong things on Instagram
Again, this should be fairly obvious, but to get engagement on your photos, you have to engage on other people’s photos. There’s no way around this. Having a large following is great, but if you don’t have people who actually care about what you post, really, what’s the point?
So by engage I mean “like” and “comment” on accounts you actually feel a connection with. Take the time to read someone’s caption and say something about it. Please, please, please don’t leave a comment like “beautiful” or “great pic.” If you’re looking for a comment for comment scenario, this will do nothing for growing your community. Also, for the most part, you’ll find a lot of authentic people on IG who won’t engage back with comments that appear spammy. I, for one, know I don’t. In fact, if I get a generic comment, I intentionally won’t engage back. It’s all about being genuine and authentic with those that you engage with.
Also, here’s mistake I used to make a couple years ago: I would go look at all the likes I had on a particular post. I would then go like back all those people’s most recent posts. I figured that was the right thing to do, kind of like a thank you. No. Don’t make that mistake. While returning the love is great, it’s more important to be genuine. And trust me, if somebody is engaging enough with you and you’ve chosen to engage back, Instagram will make sure their account shows up at the top of your feed so you don’t miss their recent content (one of the perks of the new algorithm). But, if an account has nothing to do with your niche and you know you can’t add any sort of value to that account, then there’s no point in engaging back with a like or comment.
For example, if you sell women’s clothing and you have a 60 year old man who constantly likes your pictures, you are not obligated to go back and likes his pictures. He’s likely using the like for a like rule, meaning he’s only liking your pictures with the expectation that you’ll like his photos back. Is that going to get you sales? No, so don’t waste your time on it. Make sense?
Mistake #5: Generic Instagram captions
This is one I see a lot, and it might be something that people disagree with me on, but personally, I feel like the point of Instagram is to let people into your life. One way to do that is through thoughtful, interesting, witty, and/or entertaining captions. Because yeah, an Instagram feed is usually a highly edited version of real life when you look at the pictures, but it’s in the caption that you’re really able to get to know the person behind the account. Not the brand, not the business, not the product. But actually the real person and their real life.
It’s the followers who read your captions and engage back with them that are your true customers/clients/readers. The people who don’t read captions and just like for the hope you’ll like back are probably never going to invest in whatever you’re trying to promote. My point? You want people to actually like you, not just double tap on your photo. You want people to know you. And most importantly, you want people to trust you. To do this, give them a glimpse into your real life with a clever caption, or just let people in on your life a little, like I did here.
Mistake #6: Average photos and an inconsistent Instagram theme
Now, I’m not one of those people who believes an account needs to have a highly specific theme. When you’re trying to insert your personality into your Instagram account, I think it’s important not to get too stuck on making sure all your pictures have a pop of blue in them, for example. It might look nice for a bit, but eventually you will get tired of it, your photos will seem forced, and the lack of authenticity in your feed will show. You can always throw that pop of blue in throughout, but just don’t get too hung up on it. I also don’t believe in applying the same exact filter to every single picture. To me, it’s boring, and I think every picture needs something different.
Having said that, your images should have a consistent look and feel to them. If all your images are very light and bright, try not to throw a dark and moody pictures in there. If you have a very minimalist theme to your feed, don’t randomly pop up a picture full of bright colours. Those pictures are going to stick out like a sore thumb.
If you look at my feed, all my images are very bright with lots of natural light. You’ll also notice all my images are very girly and “pretty” (i.e. lots of pink, makeup, flowers). Why? Because this is my personality and when you use your IG to match your personality, the feed is going to come across as much more authentic and “you.”
Also, make sure your images are good quality. Now, I’m not saying you need a fancy camera for your Instagram. I actually only use my camera phone for the majority of my images, but what I am saying is don’t use the flash, don’t post pictures from that dark restaurant you ate at last night, and please avoid having every other pictures be a selfie. Keeping it real is good, but Instagram is still a highly curated social platform that relies on nice visuals. As I mentioned above, let your real self shine through in the caption but keep the visuals looking top-notch. Remember, it’s all about balance. Don’t be too picky and make all your pictures look the exact same, but also don’t be too lax and have none of your photos relate.
If taking pictures is just not your thing, and you’re struggling to build a feed of high quality, branded photos, I strongly suggest getting a membership with the Styled Stock Society
This membership will allow you to create the feed of your dreams without the hassle of taking all your own pictures. Hello massive time saver.
Stop using filters. I hate to be this person, but filters are so last year. But seriously, they are. There are a couple that are okay, but nothing makes my pictures look better than when I actually edit them myself to give them the optimal contrast, brightness, warmth, etc. Simply upload your photo into Instagram and click “edit”, then play with the different settings to get your image looking how you want it to look, no third party editing app needed. Remember, you want some consistency between your photos, so if you have a bright feed, but a dark image, use the edit feature to brighten that image up! Below I used IG editing to do this. You’ll notice the first image is slightly different, but the lighting was exactly the same (the downside of deleting pictures to maximize storage on your phone…).
I didn’t realize I had so many thoughts and opinions when it comes to Instagram! If you’d like to follow me along on my own Instagram journey, you’ll find me over at @hustleandhearts
I hope you found these tips helpful!
If you’ve already read Part 1 on How To Beat The Instagram Algorithm, there’s a Part 2 you can get by providing your email here. I’ll send the strategies right to your inbox. You’ll then have 5 strategies to boost your following from this blog post, and 10 strategies to beat the Instagram algorithm. Let’s build that Instagram account, ladies!